Privacy Policy

Aurora by Lystingz Enterprises. This page covers our Privacy Policy and the open-source licensing terms that apply to all Aurora products distributed on WordPress.org and beyond.

Last updated: April 22, 2025
Open Source & GPL Licensed

Licensing Statement

Aurora Lite — and all other Aurora themes and products distributed on WordPress.org or through this website — are released under the GNU General Public License v2.0 (or later). This applies to both the free and any premium versions of Aurora products.

Aurora Lite — GPL v2.0+ Bundled CSS — GPL v2.0+ Bundled JS — GPL v2.0+ PHP code — GPL v2.0+ Template files — GPL v2.0+

All PHP files, template files, JavaScript, and CSS bundled with Aurora themes are 100% GPL-compatible. Third-party resources (such as icon fonts, Google Fonts, or stock images) are licensed under their respective open licenses (MIT, SIL OFL 1.1, CC0, etc.) and are fully compatible with the GPL. A full copyright and license notice is included in each theme’s readme.txt and the LICENSE file at the root of the theme directory.

You are free to use, modify, and redistribute Aurora themes in accordance with the GPL. There is no restriction on using Aurora for personal, commercial, or client projects. Redistribution of modified versions must also carry the GPL license intact.

Full license text: https://www.gnu.org/licenses/gpl-2.0.html

Privacy Policy

Your privacy matters. This Privacy Policy explains what information Aurora (“we”, “us”, or “our”) collects when you visit this website or use our themes, how we use it, and your rights in relation to that information. By using this site, you agree to the practices described below.

1. Information We Collect

Information you provide directly

When you contact us, purchase a product, or sign up for updates, we may collect:

  • Name and email address
  • Billing and payment information (processed securely through a third-party payment provider — we never store raw card details)
  • Messages, feedback, or support requests you send us

Information collected automatically

When you visit our website, standard server logs and analytics tools may record:

  • IP address and approximate geographic location
  • Browser type, operating system, and device information
  • Pages visited, time on page, and referring URL
  • Date and time of your visit
WordPress.org Theme Downloads If you download Aurora Lite directly from WordPress.org, that download is governed by the WordPress.org Privacy Policy. We do not receive any personally identifiable information about individual WordPress.org downloaders.

2. How We Use Your Information

We use the information we collect to:

  • Respond to support requests and enquiries
  • Process purchases and deliver license keys or download access
  • Send transactional emails (receipts, license renewal notices)
  • Send optional newsletters or product update announcements (only with your consent)
  • Improve our website, themes, and documentation based on aggregate usage data
  • Comply with legal obligations

We do not sell, rent, or trade your personal information to any third party for marketing purposes.

3. Cookies

Our website may use cookies and similar tracking technologies to enhance your experience. These include:

  • Essential cookies — required for the website to function (e.g. shopping cart, login sessions)
  • Analytics cookies — help us understand how visitors interact with the site (e.g. Google Analytics, Plausible). These are anonymised and aggregate-level only.
  • Preference cookies — remember settings such as your preferred language or theme

You can control and disable non-essential cookies through your browser settings or our cookie consent banner. Disabling cookies may affect certain features of the site.

4. Third-Party Services

We rely on a small number of trusted third-party services to operate this website. Each has their own privacy policy governing their data practices:

  • Payment processors (Stripe, Lemon Squeezy) — for secure payment handling
  • Email delivery (Brevo) — for transactional and newsletter emails
  • Web hosting / CDN — for serving site assets
  • Analytics (e.g. Google Analytics, Microsoft Clarity, Facebook pixel) — for aggregate visitor statistics

We choose providers that are GDPR-compliant and contractually bound to protect your data.

5. Data Retention

We retain personal data only as long as necessary for the purpose it was collected, or as required by law. Purchase records are kept for a minimum of 5 years for accounting and tax compliance. Support ticket data is typically deleted after 2 years of inactivity. You may request earlier deletion at any time (see Section 7).

6. Security

We take reasonable technical and organisational measures to protect your personal data from unauthorised access, disclosure, or destruction. All data in transit is encrypted via TLS/HTTPS. However, no internet transmission is 100% secure, and we cannot guarantee absolute security.

Security notice If you believe your data has been compromised or you discover a security vulnerability in any Aurora product, please contact us immediately at the address listed in Section 9.

7. Your Rights

Depending on your location, you may have rights under applicable privacy law (including the GDPR, CCPA, and similar regulations) to:

  • Access — request a copy of the personal data we hold about you
  • Rectification — ask us to correct inaccurate or incomplete data
  • Erasure — request deletion of your personal data (“right to be forgotten”)
  • Portability — receive your data in a structured, machine-readable format
  • Objection / Restriction — object to or restrict certain types of processing
  • Withdraw consent — unsubscribe from marketing emails at any time via the unsubscribe link in any email

To exercise any of these rights, contact us using the details in Section 9. We will respond within 30 days.

8. Children’s Privacy

This website is not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, please contact us and we will delete it promptly.

9. Contact Us

For privacy-related questions, data requests, or to report a concern, please reach out:

Website
Lystingz Enterprises Website
Email
aurora@lystingz.com
Theme listing
aurora.lystingz.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. We encourage you to review this page periodically. Continued use of this site after any changes constitutes your acceptance of the revised policy.

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